Bold rebrand for a customer-centric content platform
CLIENTCONTENTOO
CONTENTOO
design
ux
development
branding
Alpha Tango teamed up with Contentoo, a fast-growing content creation platform, to renew their brand identity and digital presence. Contentoo connects businesses with top-tier content creators worldwide, ensuring tailor-made content that perfectly fits every brief. Our collaboration focused on refining their positioning, refreshing their visual identity, and launching a new website to support their ambitions for growth.
YEAR2024
2024
role Branding, UX, Design, Development
Branding, UX, Design, Development
WITHYES CHEF STUDIO
YES CHEF STUDIO
CHALLENGE
Contentoo faced the challenge of scaling their business while maintaining their promise of customer-centric, high-quality content creation. They needed a brand that reflects their unique approach: iterating, refining, and collaborating until the client is fully satisfied. A brand that could grow with them.
SOLUTION
We repositioned Contentoo as “The only Content Creation Platform you’ll ever need”, highlighting their commitment to hassle-free, quality content solutions. The brand identity was refreshed with a bold and distinctive look, reflecting their creative and customer-first mindset. Scribbles and handwritten elements represent their iterative process, supported by the expressive and characterful typeface, giving the brand a friendly, modern edge.
CATEGORIZING SOLUTIONS
Because Contentoo offers such a wide range of content solutions, from illustration and design to copywriting, we developed a dedicated icon language to represent each category.
BRAND TOUCHPOINTS
We supported Contentoo in rolling out their brand by developing a complete set of assets, including presentation templates, video materials, social media templates, and other branded tools, making the brand come to life across all touchpoints.