The first solar powered car, ever made.
Lightyear, an innovative car manufacturer focused on solar-powered electric cars, partnered with Alpha Tango to develop an interactive simulator to raise awareness about the benefits of driving on solar energy.
WithThe incredible time machine
The incredible time machine
Lightyear, a pioneering car manufacturer focused on solar-powered electric cars, wanted to address misconceptions about driving on solar energy. They approached Alpha Tango to create an engaging solution that would showcase the benefits of their cars compared to electric and gasoline cars.
Alpha Tango developed an interactive simulator that allows users to virtually drive a Lightyear car in different scenarios. Using realistic 3D graphics and animations, the simulator provides insights into the car's performance, comparing it to electric and gasoline cars. Data from Lightyear's technical specifications and performance, as well as other cars, was used to calibrate the simulator.
The Lightyear Simulator received positive feedback, increasing awareness and generating inquiries from potential customers. The campaign resulted in higher website traffic and engagement, helping users understand the advantages of driving on solar energy and Lightyear's unique offering.