The first solar powered car, ever made.

Client
Lightyear

design

Lightyear, an innovative car manufacturer focused on solar-powered electric cars, partnered with Alpha Tango to develop an interactive simulator to raise awareness about the benefits of driving on solar energy.

Role
Design, Development

With
The incredible time machine

Year
2023

Mobile design of the first part of a route showing a map and short description

CHALLENGE

Lightyear, a pioneering car manufacturer focused on solar-powered electric cars, wanted to address misconceptions about driving on solar energy. They approached Alpha Tango to create an engaging solution that would showcase the benefits of their cars compared to electric and gasoline cars.

SOLUTION

Alpha Tango developed an interactive simulator that allows users to virtually drive a Lightyear car in different scenarios. Using realistic 3D graphics and animations, the simulator provides insights into the car's performance, comparing it to electric and gasoline cars. Data from Lightyear's technical specifications and performance, as well as other cars, was used to calibrate the simulator.

RESULTS

The Lightyear Simulator received positive feedback, increasing awareness and generating inquiries from potential customers. The campaign resulted in higher website traffic and engagement, helping users understand the advantages of driving on solar energy and Lightyear's unique offering.

N Brands

Branded Commerce Experience

uxdesign